Work
Experience
2023-Present
Road to Hire | Red Ventures
Marketing and Communications Associate
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Event ownership, including large, cross-program events and events with partners.
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Full ownership of website and social media content.
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Owning relationships with internal teams, assessing and delivering Marketing and Communication needs for that team.
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Creation of written communications, presentations, graphics, social media and website content.
2022-Present
Red Ventures |
Assistant Marketing Manager
• Currently on the Outreach/Brand Marketing team, working closely with
content, creative, and SEO teams to improve or create new content for
MYMOVE.com and Allconnect.com websites.
• Link building for both websites with Traditional Outreach methods, including
competitor analysis, creating prospect lists, pitching to publishers, and link
recording.
• Developing new strategies to increase natural link building.
• Involvement with organic and paid social, including planning, content, and
creative.
2021-2022
Cato Corporation |
Assistant Product Manager
(Promoted from Product Development Assistant)
• Negotiate prices and track the approval process for all products purchased to ensure correct specifications are followed, and products are delivered on time to the distribution center.
• Timely e-mail/communications with Cato overseas offices in China.
• Interface with the merchant, technical design, trend/color teams, and overseas offices to ensure all processes connected with product development remain current, and all information is communicated correctly.
• Maintain all records needed for areas of responsibility.
2021
Olly Olly - Digital Agency |
Digital Project Manager
• Client onboarding & maintenance.
• Scheduling projects for various cross-functional teams.
• Enforce and set clear expectations with the client at all times.
• Meeting and exceeding production goals.
• Oversee that the client’s website is within project guidelines.
2016-2020
Hector Albertazzi - Jewelry |
Marketing Manager
(Promoted from Marketing Assistant)
• Primary responsibilities included brand communication and planning of marketing as well as social media, online, retail, and wholesale points of sale.
• Created and developed new company jewelry packaging.
• Organized training events for the sales teams to convey the concept of each collection, present the marketing strategies for the semester and promote integration between groups from different sales divisions.
• Launched new projects involving partners and collaborations with other brands.
• Created campaigns for new collections and retail, wholesale, and press events.
2013-2015
Hector Albertazzi - Jewelry |
Marketing Assistant
(Promoted from internship)
• Responsible for company fashion production. Collaborated with stylists to determine commercial and artistic product suitability for particular magazine photoshoots. Client magazines included Vogue, Elle, Marie Claire, and others.
• Monitored social media such as Instagram and Facebook.
• Participated in creating e-commerce; tested features to improve site performance for end-users; coordinated photographic production; created descriptions of products; implemented email marketing strategies and layouts.
• Created layouts of documents for the sales department; clipping of the brand, sales catalogs, development of banners, and digital content for social media and e-commerce.
Education
2017-2019
University of São Paulo | Master’s Degree
Master of Science
Postgraduate Program in Textile and Fashion
2014-2015
Superior School of Advertising and Marketing | MBA
Digital Marketing
Honors: Ranked among the top students of the 2014 Class.
2010-2013
Anhembi Morumbi University |
Barchelor
Fashion Business
Volunteered as a monitor assisting students in Graphic and Digital Imaging classes.
2010-2013
Universidad Europea de Madrid
​Attended a five-month student exchange program.
Skills
& Expertise
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Fluent in Portuguese and English
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​(First Certificate of English – Cambridge University test – 2009).
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2020
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Charlotte Works (in association with CPCC)
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​Working Smart | Soft Skills for Workplace Success​
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2019
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Lift De​velopment​​​​
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​Strategic Store Supervision
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University of São Paulo​​​​
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​History and concept of Luxury (summer class)
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